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Example of Naming Resource

  • 1.  Example of Naming Resource

    Posted 12-13-2019 08:01 AM
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    Good morning, 

    I have received multiple requests this week to share our naming toolkit with other institutions, so I thought I would share it with the AASP.  

    Sarah Thomas
    Director Donor Services
    North Carolina State University

  • 2.  RE: Example of Naming Resource

    Posted 01-22-2020 08:42 AM
    Thank you so much for sharing. How did you prepare or update this toolkit as you embarked into a campaign?

    Eileen Bastien
    Senior Director of Stewardship and Donor Engagemen
    Seton Hall University

  • 3.  RE: Example of Naming Resource

    Posted 01-22-2020 09:26 AM

    We were already in our campaign we developed. We have this as a live document online. I was hired to build our team from the ground up. So we spent a year just building the process and building partnerships across campus. I think last year we committed around $80M in naming. We team with our DOs in strategical planning for namings. That helps both of us learn and grow to enhance the program.

    Sent from my iPhone