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Determining the length of an appeal's efficacy

  • 1.  Determining the length of an appeal's efficacy

    Posted 21 days ago
    Hi, team, 

    We are trying to determine the correct amount of time to count gifts toward a specific appeal. In the past we have simply changed from one appeal to the next at the time that the next direct mail piece drops; but our CAO thinks that we should only count gifts toward an appeal for a few weeks, then mark them as unsolicited, thinking that the most recent appeal will be out of the donor's mind. I disagree with this, thinking that any gift that comes on the appeal instrument should be counted toward the appeal, regardless of timing. 

    Thank you in advance for your thoughts. 

    Best,
    Angi

    --

    Angi Parks
    Advancement Services Manager



  • 2.  RE: Determining the length of an appeal's efficacy

    Posted 21 days ago
    One issue you run into - often - is pack-rat donors who hold on to all of your solicitations.  And then grab one out of their desk drawer at Christmas time to mail in their annual gift - knowing that the postage has been paid :-).  I have seen checks come in with appeal codes that are five years old!!!!!!

    So I agree with a time-frame requirement - perhaps something on the order of 45-90 days.  But not any longer, I'd think.

    John

    John H. Taylor
    Principal
    John H. Taylor Consulting, LLC
    2604 Sevier St.
    Durham, NC   27705
    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987






  • 3.  RE: Determining the length of an appeal's efficacy

    Posted 21 days ago
    Thank you!






  • 4.  RE: Determining the length of an appeal's efficacy

    Posted 19 days ago
    Attributing gifts to appeals is inexact. My recommendation is that you look back at historical appeals and analyze how long it took for at least 95% of the gifts to come in, and use that as your time-frame. Our experience with this is that 4-6 weeks is roughly the sweet spot. You'll always have some late stragglers, but they really shouldn't change your assessment of how the appeals have performed if you consider those gifts as unsolicited. 


    Thank you,
    Isaac Shalev
    Data Strategy Expert
    Sage70, Inc.
    (917) 859-0151
    isaac@sage70.com

    Schedule a 30-minute consultation now: