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Extended Use Name and Logo on Equipment

  • 1.  Extended Use Name and Logo on Equipment

    Posted 10 days ago

    Good Morning,

     

    We have a company that is interested in sponsoring some equipment purchases for one of our teams.  The equipment would have their name and log placed on it.

    Based on this previous post, that seems to be fine: "Sponsorship for Athletics - Logos on Uniforms"

    However, my question here is that the team indicated that they would use the equipment until it wore out. 

    Would there be any other cautions in that case? 

    It seem like if the sponsor gives one time and then gets potentially multiple years of recognition out of the deal, that they are getting more out of this than their initial sponsorship covers.

     

    Thanks for the help and advice!

    Joel Arnold '97
    Assistant Director of Gift and Data Processing

    image001.png@01CFB187.8093B9A0

    60 West Olsen Road #1650  |  Thousand Oaks, CA 91360
    Phone: (805) 493-3689  |  Fax: (805) 493-3497

    jsarnold@callutheran.edu

    The information transmitted by this email is intended only for the person or entity to which it is addressed. This email may contain proprietary, business-confidential and/or privileged material. If you are not the intended recipient of this message, be aware that any use, review, retransmission, distribution, reproduction or any action taken in reliance upon this message is strictly prohibited. If you received this in error, please contact the sender and delete the material from all computers.

     



  • 2.  RE: Extended Use Name and Logo on Equipment

    Posted 10 days ago
    No issues here.  Naming opportunities are typically permanent.  Although some institutions are imposing "term limits" on some building namings.  However, in general, the length of time the name or logo remains does not affect the deductibility.

    John

    John H. Taylor
    Principal
    John H. Taylor Consulting, LLC
    2604 Sevier St.
    Durham, NC   27705
    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987






  • 3.  RE: Extended Use Name and Logo on Equipment

    Posted 10 days ago

    Thank you!

     

    Joel Arnold '97
    Assistant Director of Gift and Data Processing

    image001.png@01CFB187.8093B9A0

    60 West Olsen Road #1650  |  Thousand Oaks, CA 91360
    Phone: (805) 493-3689  |  Fax: (805) 493-3497

    jsarnold@callutheran.edu

    The information transmitted by this email is intended only for the person or entity to which it is addressed. This email may contain proprietary, business-confidential and/or privileged material. If you are not the intended recipient of this message, be aware that any use, review, retransmission, distribution, reproduction or any action taken in reliance upon this message is strictly prohibited. If you received this in error, please contact the sender and delete the material from all computers.