Our Prospect / Research department considers it a meaningful contact if they:
1) Made actual contact
2) Spoke about something that moves the donor through our pipeline or is indicative of future giving in some way.
We'll store those types of things as Contact Reports in Advance. Anything else generally goes in notes. Things like Leaving a Voicemail, an email that was never responded to, or anything else that can be considered a more one-sided communication attempt would be a note.
Terry Callaghan, CIMP
Associate Vice President,
Information Technology, Analytics and
Rutgers University Foundation &
Rutgers University Alumni Association