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Blackbaud CRM and Email Marketing Companies

  • 1.  Blackbaud CRM and Email Marketing Companies

    Posted 18 days ago
    Hey friends!

    Is anyone on a Blackbaud CRM and contracts with an outside email marketing company for outreach? What standards and processes do you use for ensuring that you are getting correct and updated information into and out of the various systems?

    Long story short, we are a JK-12 that uses Blackbaud for student registration / enrollment management and Raiser's Edge NXT for fundraising. The systems don't talk to each other at all, which adds a layer of complexity for us in the Advancement office. We are using Blackbaud's push page system for advancement communications and are not fans of the system at all. 

    We'd like to purchase an email design system like Emma and are getting push back from our IT office about a redundant system. While we continue to have these discussions, I would love some feedback from other folks in my position. 



    Christina McNamee | Senior Director of Advancement Services
    400 Fontaine Street | Alexandria, VA  22302
    (703) 212-2753
    Preferred pronouns: she/her/hers