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Launching annual fund before Annual reports?

  • 1.  Launching annual fund before Annual reports?

    Posted 25 days ago
    Good morning everyone, 
    Our organization always publishes our "Impact Report" (aka Annual Report, Honor Roll, etc) before we launch our first annual appeal. The logic has been that we should "thank" our donors first before we launch our "asks". 
    This year we are running behind schedule (due to several staffing issues) with our Impact Report and i am worrying that we will launch our first appeal too late if we wait for this report to be completed. 
    Does anyone else use this logic? The "thank before you ask" technique? Thoughts on doing that? 
    I appreciate anyone willing to share their thoughts!
    -Lissette

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    Lissette Cerda
    Advancement Services Manager
    Albuquerque Academy
    CerdaL@aa.edu
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  • 2.  RE: Launching annual fund before Annual reports?

    Posted 24 days ago
    This was our thinking for a very long time as well. One year we were behind schedule, like you, where it was impossible. So we sent solicitations "before the thank" and no one noticed. We've not stressed about it since :)

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    Kate Sklodowska
    Information Systems Manager
    Collegiate School
    ksklodowska@collegiateschool.org
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  • 3.  RE: Launching annual fund before Annual reports?

    Posted 24 days ago
    Thank you all for sharing your thoughts and procedures! Appreciate it.

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    Lissette Cerda
    Advancement Services Manager
    Albuquerque Academy
    CerdaL@aa.edu
    ------------------------------