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  • 1.  Brick program ROI?

    Posted 06-24-2021 08:45 AM

    Hi all,

    I am looking for information on the typical ROI for brick programs, or similar initiatives (seat naming, gardens, etc?).  I've searched the archives and checked with the CASE library; most of what I find online is vendor-driven advertisement.  Does anyone out there have real data on the fundraising effectiveness of these programs?  Or can you direct me to a resource? 


    If no hard data, I'm also happy to collect anecdotes and opinions. 



    Barbara Martell (she/her)

    Executive Director of Advancement Services


    Georgia Gwinnett College

    Office of Advancement


    1000 University Center Lane

    Lawrenceville, GA 30043

    Georgia Gwinnett College