On Wednesday, May 19 at 2:00 EDT Pursuant-Advizor will host a Roundtable on Relationship Mapping. Relationship Mapping has become a hot topic, and in this roundtable 6 of our clients will discuss how getting this right can improve fundraising ROI. The roundtable will include Dartmouth College, McMaster University, Boston Children's Hospital, TCU, University of Detroit Mercy, and Ellucian.
The key learning is that while much of the "hype" has been on "scraping" social media for "likes" and "LinkedIn Connections", the "reality" is that scoring the data that is already being collected in the CRM can be much more revealing. The results are several-fold: (1) figuring out the best ways to reach top prospects, (2) determining who could be the best volunteers / class agents because of their connections to top prospects, (3) identifying the best people to invite to an event with, say, a board member, and (4) validating access to key campaign targets.
This is guaranteed to be a lively and very informative discussion. Check it out and signup at https://info.pursuant.com/relationship-mapping-webinarDoug Cogswell,EVP Pursuant || Founder Advizor630-971-5201