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DAF to Purchase Journal Ads?

  • 1.  DAF to Purchase Journal Ads?

    Posted 01-02-2020 12:24 PM
    We're updating our Gift Acceptance Policy, with lots of language around DAFs. One are where I can't seem to find confirmation is around Journal Ads for events (that don't include tickets or other benefits). What's the stance around donors using DAFs to purchase journal ads?

    Hillary Henderson
    Sunrise Association

  • 2.  RE: DAF to Purchase Journal Ads?

    Posted 01-02-2020 12:31 PM

    Hi Hillary,


    The very fact that you call it "purchasing" makes me skeptical that this is a charitable gift.



    Bill Wong
    Manager of Giving Operations
    Savannah College of Art and Design ®

    office: 404.253.6081 /

    SCAD40: Forty Creative Years

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  • 3.  RE: DAF to Purchase Journal Ads?

    Posted 01-02-2020 12:34 PM
    You cannot use DAF gifts for anything that is not otherwise tax-deductible.  So if these ads are strictly for sale then they are not charitable.

    John Taylor

    Big ideas; small keyboard

  • 4.  RE: DAF to Purchase Journal Ads?

    Posted 01-02-2020 04:46 PM
    I assume Hillary is referring to a journal of congratulatory/grateful messages accompanying a fundraising event or campaign, rather than commercial advertising opportunity.  So long as the message is non-commercial, those ads don't count as a direct benefit. As such, I think a DAF could 'purchase' those ads. 

    Thank you,
    Isaac Shalev
    CRM Expert
    Sage70, Inc.
    (917) 859-0151

    Schedule a 30-minute consultation now: