Scott,
I have only been in my role for three years. When we reached the 50,000 threshold a year ago, we opted to upgrade to the next level. However, I understand that our institution has made the other choice several times in the past.
Their priorities where to eliminate:
- friends who had never given
- deceased parents who have never given
- deceased alumni who had never given
- parents over age XX who have never given
- anyone deceased who had only given 1 gift
This time around it was perceived that we wished to grow our constituent pool rather than continue to trim.
Joel
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